In the Press
Everything is design and design is everything
Born in the Basra pearls family, the first private jewelers to royal families, Ashraf Motiwala is the fourth generation to carry forward the legacy of A S Motiwala. Spearheading the prestigious family legacy, Ashraf Motiwala felt the need to breathe new life into the business. As demand for fine jewellery escalated both in India and abroad, the changing scenario required him to re-invent A S Motiwala, while keeping the reputation intact.
As published in
In the Press
15+ Outfit Essentials If You Want To Dance To Your Heart’s Content This Shaadi Season
The touchstone of a good Indian wedding is how much dancing you do on the dhols, the DJs, and basically wherever you can. To put it simply, dancing the night out is the key if you really want to make the most of a shaadi.
As published in
In the press
ASHRAF MOTIWALA: INSPIRING INDIA THROUGH THE ART OF JEWELS
Selected as India’s Inspirational Leader 2020, Ashraf Motiwala, Managing Director of A S Motiwala – heritage jewellery – rose finished the jewellery industry in India to emerge as a Fine Jewellery maker.
As published in
In the Press
An Heirloom Piece
Whether travelling the world for work or for fun, I want a connection to my home and family—and for me that comes via my maternal grandmother’s ring. My sister and I grew up seeing my mother wear it, and we’d keep ‘borrowing’ it from her. It’s a constant memory of the women in my life I most love, admire—and miss when I travel.
As Published in
In the Press
THE HEART AND CRAFT OF DIAMONDS: ASHRAF MOTIWALA
Millennials want natural diamond jewellery that they can connect with, has an emotional value, is an extension of their individuality and is going to stay with them forever.
As published in Only Natural Diamonds on August 18, 2020
In the Press
A DIAMOND-SET PENDANT WITH A MESSAGE SPREADING WARMTH HUNG ON A GOLD NECKLACE
For Daswani, signet rings with initials are doing really well. Personalised eternity bracelets are also popular “Each bracelet looks completely different. The number of letters and how it stretches out across the hand and the font, makes each piece unique,” explains Daswani, who trained under her father, a diamond merchant.
As published in
In the Press
ASHRAF MOTIWALA: OUR AIM IS TO EXPAND GLOBALLY
Ashraf Motiwala, Managing Director of A S Motiwala, talks about the growing demand for jewellery during the pandemic, and building an international brand in the next few years.
As published in
In the press
HOW PEARL JEWELLERY IS GETTING REINVENTED
Pearls have always enjoyed attention in India. From royalty to the common man, these droplets of calcium carbonate have never really gone out of vogue, thanks to their sophistication and affordability. And the last few years have witnessed an unignorable comeback of these wild and cultivated gems. We got in touch with some insiders of the jewellery industry to find out how pearls are getting reinvented.
As published in
In the press
PERSONALISED JEWELLERY IS THE HOTTEST TREND RIGHT NOW
Personalised jewellery has been gathering steam over the last few years, but post Covid-19, people are drawn to it even more as they are opting for meaningful jewellery.
As published in
In the Press
TIMELESS STYLE STORIES WITH DEEPTI GUJRAL
Runway model Deepti shares notes on her personal style, Lakmé Fashion Week and love for natural diamonds
As published in
In the press
A Guide to your Spontaneous Splurges – Natural Diamonds Under ₹30,000
Ashraf Motiwala Managing Director, A S Motiwala shares the rediscovered joy of spontaneous buys, spurred by moments that deserve the magic of natural diamonds. Read on for his insights on celebrating the little moments in life, each as precious as the other..
As Published in
in the press
Faith to go online: Anchoring a paradigm shift in jewellery shopping
Ashraf Motiwala, Managing Director, A S Motiwala speaks of changing trends in jewellery buying amongst the millennial and the conscious rise to seek ethical diamonds.
As Published in