Born in the Basra pearls family, the first private jewelers to royal families, Ashraf Motiwala is the fourth generation to carry forward the legacy of A S Motiwala. Spearheading the prestigious family legacy, Ashraf Motiwala felt the need to breathe new life into the business. As demand for fine jewellery escalated both in India and abroad, the changing scenario required him to re-invent A S Motiwala, while keeping the reputation intact.

As published in on January 3, 2022

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The touchstone of a good Indian wedding is how much dancing you do on the dhols, the DJs, and basically wherever you can. To put it simply, dancing the night out is the key if you really want to make the most of a shaadi.

As published in on November 30, 2021

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Selected as India’s Inspirational Leader 2020, Ashraf Motiwala, Managing Director of A S Motiwala – heritage jewellery – rose finished the jewellery industry in India to emerge as a Fine Jewellery maker.

As published in on July 22, 2020

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Whether travelling the world for work or for fun, I want a connection to my home and family—and for me that comes via my maternal grandmother’s ring. My sister and I grew up seeing my mother wear it, and we’d keep ‘borrowing’ it from her. It’s a constant memory of the women in my life I most love, admire—and miss when I travel.  

As Published in CNT Editor, Divia Thani’s top jewellery picks for Conde Nast Traveller on NOV 26, 2020

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Millennials want natural diamond jewellery that they can connect with, has an emotional value, is an extension of their individuality and is going to stay with them forever.

As published in Only Natural Diamonds on August 18, 2020

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For Daswani, signet rings with initials are doing really well. Personalised eternity bracelets are also popular “Each bracelet looks completely different. The number of letters and how it stretches out across the hand and the font, makes each piece unique,” explains Daswani, who trained under her father, a diamond merchant.

As published in Times of India on Mar 23, 2021

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Ashraf Motiwala, Managing Director of A S Motiwala, talks about the growing demand for jewellery during the pandemic, and building an international brand in the next few years.

As published in Solitaire International on JUNE 7, 2021

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Pearls have always enjoyed attention in India. From royalty to the common man, these droplets of calcium carbonate have never really gone out of vogue, thanks to their sophistication and affordability. And the last few years have witnessed an unignorable comeback of these wild and cultivated gems. We got in touch with some insiders of the jewellery industry to find out how pearls are getting reinvented.

As published in The Times of India on May 25, 2021.

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Personalised jewellery has been gathering steam over the last few years, but post Covid-19, people are drawn to it even more as they are opting for meaningful jewellery.

As published in The Times of India on Mar 23, 2021

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Runway model Deepti shares notes on her personal style, Lakmé Fashion Week and love for natural diamonds

As published in Only Natural Diamonds on January 5, 2021

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Ashraf Motiwala Managing Director, A S Motiwala shares the rediscovered joy of spontaneous buys, spurred by moments that deserve the magic of natural diamonds. Read on for his insights on celebrating the little moments in life, each as precious as the other..  

As Published in Only Natural Diamonds, authored by Ashraf Motiwala, August 12, 2021

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Ashraf Motiwala, Managing Director, A S Motiwala speaks of changing trends in jewellery buying amongst the millennial and the conscious rise to seek ethical diamonds.

As Published in ET Insights

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